Legal
Privacy notice
Last updated August 2026
Matthew Vigna, a sole trader trading as "Kaide", is the data controller for the personal data described in this notice. This means we decide why and how your personal data is processed when you use the Kaide platform.
Personal data we collect
Account data — name, email address, login credentials and organisation details.
Business data — the business information, website content, brand material, documents and files you provide during onboarding and while using the workspace.
Customer and lead data — contact details of enquiries and customers that you or your website submit into Kaide.
Support and conversation data — messages you send us, and prompts and transcripts from your interactions with the Kaide assistant, including voice input where you choose to use it.
Usage and technical data — activity logs, feature usage, device and browser identifiers, and IP address.
Why we use it and our legal basis
To create and administer your account, deliver the service, build and maintain your website, and provide support — necessary for performance of our contract with you.
To secure the platform, detect and prevent fraud and abuse, improve and develop the product, and maintain records — our legitimate interests in running a safe and reliable service.
To send marketing communications and to set non-essential cookies — your consent, which you can withdraw at any time.
To meet accounting, tax and other legal obligations — compliance with a legal obligation.
Who we share it with
Merchant of Record — Paddle.com acts as our reseller and Merchant of Record and receives the data needed for the sale of our products, subscription management, payments, invoicing, tax compliance and refunds.
Service providers and subprocessors — hosting and database infrastructure, email delivery, AI model providers used to generate drafts and responses, analytics and support tooling. They process data on our instructions only.
Professional advisers — legal and accounting advisers where needed.
Authorities — where required by law or to protect our legal rights.
We do not sell your personal data, and your data is never shared with another Kaide customer.
International transfers
Our providers may process data outside your country, including in the United States. Where data leaves the UK or EEA we rely on appropriate safeguards such as adequacy decisions or Standard Contractual Clauses.
Retention
Account and business data is retained for as long as your account is active and for 12 months after closure, so the account can be restored and disputes resolved. Conversation and usage logs are retained for up to 24 months. Billing and tax records are retained for 7 years as required by law. After these periods data is deleted or anonymised. You can ask us to delete your data sooner.
Security
We apply appropriate technical and organisational measures, including encryption in transit and at rest, row-level access controls enforced at the database layer so records cannot be read outside the organisation they belong to, least-privilege administrative access, and monitoring of access to production systems.
Your rights
You have the right to access your data, to have it corrected or erased, to restrict or object to processing, to data portability, and to withdraw consent where processing is based on consent. To exercise a right, contact us through your workspace or at our support address; we will respond within one month.
If you are in the UK or EEA you may also complain to your local supervisory authority. If you are in the United States, applicable state privacy laws may give you similar rights, including the right not to be discriminated against for exercising them.
Cookies
We use essential cookies to keep you signed in and to keep the service secure — these are required for the site to work. We may also use analytics cookies to understand how the product is used. Non-essential cookies are only set with your consent, and you can change your browser settings at any time to block or delete cookies.
Contact
Matthew Vigna (trading as Kaide). Questions about this notice can be sent through your workspace or to our support address. Billing and payment enquiries are handled by Paddle at paddle.net.