Business operating system
Your business has enough software.Meet Kaide.
The business operating system that watches what's happening, tells you what matters, and helps get it done — without bouncing between dashboards, reports and programs.
Already have a website? Kaide can start there today.
A morning with Kaide
Instead of checking everything, you get told what's going on.
Good morning, Sarah.
Here's where your business stands.
Example
You had 8 new enquiries since yesterday. Two still need a reply — I'd handle those first, they're already trying to reach you.
Your website is healthy. The service-page improvement from last week is live and I'm watching the result.
Revenue is pacing ahead of last month.
One invoice is overdue. Nothing urgent yet — I'm keeping an eye on it.
I found a way to improve your local visibility. I've prepared what I'd recommend.
An illustrative morning. Your Kaide speaks about your own business.
Your business is one business. Why does it take so many programs to run it?
- Website
- Leads
- Customers
- Marketing
- Money
- Calendar
- Operations
- Team
Each one knows a single piece of the business. None of them knows the whole of it, so you're the one left connecting the dots — every day, before anything useful can happen.
Kaide's job is to connect those dots. Keep the tools that work. Kaide makes them more useful together.
What Kaide does
Four things, over and over.
01
Watch
Kaide keeps track of what's happening across the parts of the business it can reach.
02
Understand
It turns that activity into context about your business — not another chart.
03
Decide
It works out what deserves your attention today and what can safely wait.
04
Act
Where it's authorized and supported, Kaide prepares or handles the work and checks it actually happened.
Watch → Understand → Decide → Act → keep watching
Stop checking dashboards. Ask your business.
Instead of finding the right report, working out what it means and deciding what to do, just ask.
Two enquiries from yesterday are still unanswered. I'd start there. Everything else can wait until this afternoon.
Example answers. Kaide answers from your own business.
What Kaide can look after
The business, not a feature list.
Sales & leads
Working todayKnow who is waiting, what still needs a reply and where the opportunities are.
Website
Working todayKaide monitors the site, understands its pages and content, finds opportunities, prepares improvements, publishes supported changes and verifies them live.
Growth
Working todayMeaningful opportunities across search, content, conversion and how customers find you.
Work & operations
Working todayWhat's waiting, what's being handled, what needs approval and what was completed.
Team
Working todayThe right people see what matters and what needs a decision from them.
Customers
As your systems are connectedCustomer activity and context brought into the wider business picture as supported systems are connected.
Money
As your systems are connectedFinancial signals read alongside the rest of the business as supported financial systems are connected.
Kaide is being built to bring these parts of the business together. Where a system isn't connected yet, Kaide says so rather than pretending to know.
Proof of the model
Kaide already knows how to look after a website.
The whole loop already runs end to end on one part of the business — including the part most software skips: checking the work actually happened.
01
Read
Kaide understands the actual site, page by page.
02
Find
It identifies problems and opportunities that are worth something.
03
Recommend
It explains what it would change and why.
04
Approve
You stay in control. Nothing ships without a decision.
05
Change
On supported connected sites, Kaide implements authorized changes.
06
Verify
It reads the production site instead of assuming the work happened.
07
Measure
Then it keeps watching what the change did.
Your website is only one part of your business.
Everything Kaide does for a website — watch, understand, decide, act, verify — is how it is being built to work across the rest of the business too.
The easiest way to meet Kaide.
Kaide doesn't just tell you there's work.
Traditional software
- Data
- Dashboard
- You figure it out
- You find someone to handle it
Kaide
- Data
- Understanding
- Priority
- Action
- Verification
You decide how much Kaide is allowed to do.
Watch
“Keep an eye on it and tell me what matters.”
Kaide observes and briefs you. It changes nothing.
Recommend
“Prepare what you'd do and ask me first.”
Kaide writes the work up and waits for your approval.
Manage
“Handle approved categories of work and tell me what happened.”
For the categories you authorize, on the systems that support it, Kaide does the work and reports back.
Not every capability supports every level yet. Kaide always shows you what it can actually monitor, prepare and manage before you rely on it.
What happened while you weren't looking?
While you were away — example
- 3 new enquiries came in
- 2 were handled
- 1 needs your attention
- Kaide found 2 website opportunities
- 1 wasn't worth touching
- 1 recommendation is ready for you
- A recent website change was verified live
- Nothing urgent happened with the rest of the business
Kaide doesn't need you staring at it all day. It should be paying attention so you don't have to.
Who it's for
One business or twenty locations, the question is the same.
Owner-operatedOne person wearing every hat, who needs to know what matters before 9am.
Growing teamsWork that needs to be visible, assigned and approved without a daily meeting.
Multi-locationSeveral sites and several sets of enquiries, understood as one business.
Larger organizationsCustom workflows and approval rules built around how the business already runs.
Why Kaide
Nobody should have to become an expert in ten programs just to know how their business is doing.
Kaide exists to make the business itself understandable — and then to help with the work that understanding creates.
Connected business
Keep the tools your business already uses. Let Kaide connect the dots.
Your CRM knows your customers. Your accounting software knows your money. Your calendar knows your schedule. Your website knows your visitors. Kaide's job is to understand what those pieces mean together.
Kaide
- What happened
- What matters
- What should happen next
- What Kaide can handle
Your software already knows a lot about your business. It just doesn't know what the other software knows.
Website
Connected todayVisitors, enquiries, content and performance
CRM
As connectedCustomers and opportunities
Accounting
As connectedRevenue and financial signals
Important conversations and follow-ups
Calendar
As connectedWhat's happening and what's coming
Marketing
As connectedWhere attention and opportunities come from
Operations
As connectedWhat is waiting, moving and completed
One briefing, once it all connects — example
- You had 11 new enquiries yesterday. Three haven't received a response yet, so I'd start there.
- Revenue is pacing ahead of last month.
- The website change we made last week is still performing better, so I'm leaving it alone.
- You have two appointments this afternoon.
- I found one growth opportunity worth looking at.
- Nothing else needs your attention right now.
Built to work with the systems your business already depends on.
The website is connected and managed today. Other connections are implementation-dependent and expand as Kaide grows — Kaide says what it can actually see rather than assuming.
Also in scope as Kaide expands: Salesforce, Microsoft 365, Outlook, Slack, Square, Meta, Xero.
Third-party names and marks identify categories of software only. They do not indicate a partnership, endorsement or an existing integration.
Implementation
Kaide doesn't just give you an account. We set it up around your business.
Implementation is where Kaide begins learning how your business operates. We configure Kaide around your website, business information, leads, team, priorities, workflows and supported connections — so it understands how the business runs from day one.
- 01
We learn the business
What you do, who you serve, what a good enquiry looks like and what actually matters to you.
- 02
We connect what can be connected
Your website first, then the information and supported systems Kaide is allowed to read.
- 03
We configure how Kaide works
Priorities, team access, approvals and how much Kaide is permitted to do on its own.
- 04
Kaide starts watching
From the first briefing onward, Kaide is monitoring, explaining and preparing work.
Business and Custom implementations go further, depending on how the company operates and which systems are in play.
Pricing
Clear pricing. No conversation required.
Every plan starts with implementation — the work of setting Kaide up around how your business actually runs — followed by an ongoing subscription for the operating system itself.
Kaide Core
For small businesses that want Kaide watching what's happening and telling them what matters.
then $299 per month
Kaide brings the important parts of your business into one place, keeps watch, and tells you what deserves attention.
- A daily business briefing in plain language
- Ask Kaide anything about your business, spoken or typed
- Website monitoring, understanding and supported management
- Enquiries and leads gathered where you can act on them
- Growth opportunities and prioritized recommendations
- Work, approvals and history visible at all times
- Supported changes carried out and verified live
Kaide Business
For growing businesses that want Kaide more deeply involved in how the business operates.
then $599 per month
Everything in Core, implemented more deeply around how your company actually runs — its team, its workflows and the systems it can be connected to.
- Everything in Kaide Core
- Deeper operational configuration around how you work
- Expanded team use, roles and permissions
- More advanced workflows and expanded automation
- Connected business systems where supported and configured
- More business context available to Kaide
- Priority support during and after implementation
Which external systems can be connected depends on your implementation and what each system supports.
Kaide Custom
For organizations that need Kaide configured around their operations.
Scoped and quoted per organization.
Tell us how your business operates. We'll determine how Kaide can be built around it.
- Custom workflows and business-specific operating logic
- Custom integrations and additional data sources
- Specialized business processes and automation
- Permissions and team structures that match your organization
- Implementation designed around the software you already run
Every request is assessed first. We only commit to what can genuinely be built and supported.
Kaide does not guarantee rankings, traffic, leads or revenue. Implementation is charged once with your first payment. Annual plans are prepaid for the year; monthly plans are cancelled according to the service terms in your agreement. Payments and invoicing are handled by our reseller Paddle, the Merchant of Record.
Founding member
Founding Member pricing.
We're opening Kaide to its first group of businesses. Founding Members receive reduced implementation pricing and a preferred ongoing rate while helping shape where Kaide goes next.
Kaide Core
$750 implementation, then $199 per month
Standard: $1,500 implementation and $299 per month.
Kaide Business
$1,500 implementation, then $399 per month
Standard: $3,500 implementation and $599 per month.
Your Founding Member rate remains yours for as long as your subscription stays continuously active. Limited to the first 10 businesses — 8 places remain. Kaide Custom is quoted per organization.
Questions
- What is Kaide?
- Kaide is a website and growth platform. It watches your website, understands your business, finds what needs attention, prioritizes it, prepares improvements and helps you act — and on Kaide-managed websites it can implement supported changes and verify them live.
- Do I need a new website?
- No. Most businesses start by connecting the website they already have. If you do want a new one, Kaide can build it and then keep managing it.
- Can Kaide work with my existing website?
- Yes. Give Kaide the address and it starts by reading the public site, understanding the business, monitoring what it can see and identifying opportunities. Additional connections unlock deeper data and more management capability.
- Can Kaide change my website?
- On Kaide-built websites, yes — approved changes are published and then verified on the live site. On existing websites it depends on your platform and the permissions available. Kaide always shows you what it can safely monitor, prepare and manage before you rely on it.
- What happens after my website launches?
- That is the point of Kaide. Monitoring continues, opportunities keep surfacing, improvements are prepared for your approval, and supported changes are verified on the live site.
- Is Kaide beta?
- Kaide is live and accepting its first group of businesses. The platform will continue expanding, and founding clients receive early access to new capabilities as they are released.
More answers on the pricing page.